Export & International Market Entry
Export market research, entry strategy, route-to-market, compliance guidance, distributor and buyer search, trade missions and expos, and hands-on export sales support, for businesses in any sector entering the UK, Greece, Cyprus, Europe and beyond.
From the first market decision to the second order, in any sector.
PlusMor is your export support partner. We help businesses take their products and services into new markets, and we help international businesses succeed in Britain. Our work covers the whole journey: market research and competitor analysis, international business development strategy, compliance, finding buyers and distributors, trade visits and expos, and actively selling on your behalf.
We are sector-agnostic. Our roots are in food and drink, and we have worked across technology, renewable energy, nuclear power, cybersecurity, automation and energy. The method is the same: understand the market, choose the right route in, put you in front of the right people, and follow through.
Our particular strength is the UK–Greece–Cyprus bridge. We combine British and Greek business know-how with experience of trade missions and partnerships in markets such as South Korea, Singapore and Northern Europe.
Exporting is a marathon, not a sprint. Good planning prevents expensive mistakes, and consistency wins the second order.
Four directions we work in
Most of our work falls into one or more of these.
UK businesses going global
From market selection to buyer meetings, trade visits and expos, for UK companies exporting to Europe and further afield.
International businesses entering the UK
An in-market partner for brands from Greece, Cyprus and elsewhere: research, compliance guidance, buyers and meetings in Britain.
UK brands entering Greece & Cyprus
Local knowledge, Greek-speaking support and introductions to importers, distributors and partners in Greece and Cyprus.
Governments & trade agencies
Country support for delegations, trade missions, matchmaking and showcases, with meetings booked with real buyers.
Where our experience comes from
Over the years we have supported a variety of food and drink businesses, through government support programmes, to meet and present their products to buyers in countries including South Korea, Singapore, France, Norway and Denmark.
Before founding PlusMor, Rose led international business development at Kinetic Cubed. There she facilitated trade missions and secured global partnerships in regions such as South Korea, Singapore and Northern Europe, and worked on projects for clients including the Welsh Government, the Canadian Government and the State of Maryland. Earlier, at Grace Foods UK, she helped develop the company's international presence. Read more about us.
What's included
Seventeen services across five stages. Use one, or let us run the whole journey with you. Click any service for details.
01Assess & decide
Export readiness assessment
An honest view of whether your product, team, capacity and finances are ready for a new market, and what to fix first.
- Readiness review across product, operations, people and finance
- Gap list: certifications, materials, pricing, capacity
- Go / not-yet recommendation with reasons
- Prioritised 90-day action plan
Export market research
Decide on your next market with evidence: market landscape, target audience, barriers to entry, competition, SWOT and potential retailers and distributors.
- Market landscape and demand in your field
- Target audience and buyer profile
- Barriers to entry and key requirements
- SWOT analysis
- Long-list of potential retailers, distributors and partners
Competitor analysis
Customised competitor analysis, local or international, so you understand the landscape and your own areas of strength and development.
- Competitor map: local and international brands
- Price, pack, proposition and channel comparison
- Positioning map against your brand
- Strengths, gaps and opportunities for you
02Plan & position
Market entry & international business development strategy
A practical plan for how you will win in a new market: target segments, entry mode, partners, budget, timeline and the metrics that show it is working.
- Target segments and priority accounts
- Entry mode and partner model
- Year-one plan: activities, budget and owners
- Sales targets and KPIs
- Risk register and decision points
Route-to-market & channel strategy
Choose the right channel for each market (importer, distributor, agent, retail, marketplace or direct) and design the partner model around it.
- Channel options compared for your category
- Value-chain and margin map
- Partner profile and selection criteria
- Recommended model with pros, cons and risks
Export pricing & positioning
Build an export price that works for every link in the chain, from ex-works to the shelf or end client, and position your brand to justify it.
- Export price build-up and landed-cost model
- Incoterms options explained
- Channel margin assumptions
- Positioning statement and key messages per market
Localisation & market-ready sales materials
Sales decks, catalogues, specifications and web content adapted for each market, so buyers understand you in their language and on their terms.
- Buyer-ready sales deck and one-pagers
- Localised product sheets and price lists
- Messaging adapted to local culture and buyer expectations
- Coordination of professional translation where needed
03Comply & prepare
Trade compliance & post-Brexit guidance
A clear map of the rules that apply to moving your goods or services between the UK, the EU and other markets (UKCA/CE, customs, rules of origin, labelling), coordinated with the right specialists.
- Compliance map for your product and target market
- Customs and documentation checklist
- Rules-of-origin and tariff questions to resolve
- Introductions to customs brokers, testing bodies and legal advisers
Supply chain & procurement consulting
Expert guidance on sourcing, suppliers and supply chains: tailored solutions to improve efficiency, reduce costs and navigate complex global supply chains.
- Supply chain and sourcing review
- Supplier search and shortlisting
- Procurement process improvements
- Practical recommendations to reduce cost and risk
04Connect & sell
Distributor, buyer & agent search with 1-2-1 meetings
We identify and approach the right importers, distributors, agents and buyers, promote your products to them and arrange 1-2-1 meetings.
- Partner profile and target list
- Research and screening of candidates
- Outreach and product promotion to buyers
- 1-2-1 meetings arranged (in person or online)
- Follow-up tracker and next steps
Partner due diligence & vetting
Background checks on potential distributors, agents and partners before you commit: reputation, capability, fit and red flags.
- Company and registry checks
- Track record, portfolio and customer references
- Capability review: coverage, logistics, sales team
- Red-flag summary and questions to ask
Trade show & expo support
Get ready for the trade shows that matter, with research and lead generation beforehand and someone on the stand with you.
- Choosing the right shows for your goals
- Pre-show research and lead generation
- Pre-booked meetings with visitors and exhibitors
- On-site support at the show
- Post-show follow-up plan
Trade missions & trade visit support
In-person trade visits and missions, planned end to end, so you sit around a table with the right buyers and tell your story.
- Mission programme and buyer meetings
- Market briefing before you travel
- Logistics and on-the-ground support
- Virtual matchmaking options
- Follow-up and pipeline tracking
Support for governments & trade agencies
Country support specialists for governments and trade bodies: promoting trade delegations, booking meetings with buyers and supporting programmes into the UK, Greek and Cypriot markets.
- Delegation and mission programme design
- Buyer recruitment and meeting scheduling
- Market briefings for participating companies
- Event and showcase delivery
- Reporting on outcomes
05Run & grow
Outsourced export & business development manager
We take over your export sales on a part-time or interim basis: identifying markets and buyers, and actively selling your products to relevant importers.
- Part-time or interim export / BD lead
- Pipeline management and reporting
- Buyer outreach, negotiation support and follow-up
- Distributor onboarding and account management
- Handover when you hire in-house
In-market partner: UK, Greece & Cyprus
Your partner on the ground in the British, Greek and Cypriot markets: market research, product promotion to buyers and meeting arrangements.
- Local market knowledge and contacts
- Product promotion to buyers
- Meeting arrangement and accompaniment
- Ongoing local representation options
Ongoing growth & account development
After the first order: supporting distributors, developing key accounts and deciding when to scale up or add the next market.
- Distributor performance reviews
- Joint business plans with key partners
- Promotional and marketing support planning
- Next-market assessment
How we work
Assess
Readiness, markets and competition: decide where to go, and whether now is the time.
Plan
Entry strategy, route to market, pricing and materials that buyers understand.
Prepare
Compliance map, documents, supply chain and partners lined up.
Connect
Buyers and distributors found and vetted, 1-2-1 meetings, trade shows and missions.
Grow
Follow-up, onboarding, account development and the next market.
Frequently asked questions
We have never exported before. Where should we start?
With an export readiness assessment and focused market research. Together they tell you whether you are ready, which market fits best and what to fix before your first buyer meeting.
Can you find distributors and arrange meetings with buyers?
Yes. We define the right partner profile, research and screen candidates, promote your products to them and arrange 1-2-1 meetings, online, during trade visits or at trade shows. See distributor, buyer and agent search.
We are an overseas company. Can you help us enter the UK?
Yes. Acting as your in-market partner, we help you understand British buyers and channels, map the practical requirements, and meet relevant importers, distributors and buyers.
Do you give legal or customs advice on UKCA, customs or rules of origin?
We give practical guidance and help you map what applies, based on official sources such as GOV.UK and HMRC guidance. For formal decisions or declarations we work alongside your customs broker, freight forwarder, certification body or lawyer. We do not provide legal, tax or customs advice.
Can you act as our export manager?
Yes. We can take over your export sales on a part-time or interim basis: identifying markets and buyers, and actively selling your products to relevant importers.
Do you support trade shows and trade missions?
Yes. We help you choose and prepare for the right shows, generate leads and book meetings in advance, and can join you in person. We also plan trade visits and missions, including for government and agency programmes.
Do you work with governments and trade agencies?
Yes. We work as country support specialists, promoting trade delegations, recruiting buyers and booking meetings at trade shows, and supporting foreign brands and government-led projects entering the UK, Greek and Cypriot markets.
Where will you grow next?
In a free 30-minute call we look at what you already have, which markets fit and what to do first.
Other services
Research & Innovation Support (Horizon Europe)
The right call, the right partners, a stronger proposal and a well-run project.Support for UK universities, research organisations and businesses in Horizon Europe: finding calls and consortium partners, university–industry matchmaking, proposal writing, and project and financial management through to final reporting.
- Call scanning & opportunity matching
- Partner & consortium finding
- University–industry matchmaking
- Support for UK coordinators
Communication, Dissemination & Exploitation
Make your Horizon Europe results known, used and valued.Communication, dissemination and exploitation (CDE) for Horizon Europe projects: strategy and plans, project branding, websites and content, events, stakeholder engagement and exploitation of results, with KPIs that reviewers recognise.
- CDE strategy & plan
- Project branding & EU visibility
- Project website & digital channels
- Content, newsletters & media