Competitor analysis
Customised competitor analysis, local or international, so you understand the landscape and your own areas of strength and development.
Why it matters
Buyers will compare you with what is already on their shelf, in their catalogue or on their approved-supplier list. You need to know that comparison before you walk into the meeting.
What we do
We offer customised competitor analysis for either your local competition or competition in the markets you are looking to enter. Your competitors may be local or international brands: we find them and position them in relation to your brand, so you understand the landscape and your areas of strength or development.
Typically we compare:
- proposition and claims
- price points and price architecture across channels
- range, pack formats or service tiers
- route to market and key partners
- brand, messaging and digital presence
What you get
A competitor map, side-by-side comparison tables and a positioning summary with practical recommendations for pricing, messaging and which buyers to target first.
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