Why it matters

The channel decides your price, your margin, your control over the brand and how fast you can grow. A distributor model that works in one country can be the wrong answer next door.

Options we compare

Importer / distributor: buys and resells, handles logistics and often customs; usually the fastest route in.
Agent or representative: sells on commission; you keep more control and more of the work.
Direct to retail or key accounts: higher margin, higher effort and more compliance on your side.
E-commerce and marketplaces: fast to test, but fulfilment, returns and VAT need planning.
Licensing, partnerships or local presence: for some services, technology and manufacturing businesses.

What we do

We map the value chain and margins for each option in your category, define the partner profile you should look for and recommend a model, including what to put in a first agreement (in plain English; contracts themselves should be reviewed by your lawyer).

Next step

Once the model is clear, we move to distributor, buyer and agent search.

Related services

Plan & position

Export pricing & positioning

Build an export price that works for every link in the chain, from ex-works to the shelf or end client, and position your brand to justify it.

Localisation & market-ready sales materials

Sales decks, catalogues, specifications and web content adapted for each market, so buyers understand you in their language and on their terms.

Trade compliance & post-Brexit guidance

A clear map of the rules that apply to moving your goods or services between the UK, the EU and other markets (UKCA/CE, customs, rules of origin, labelling), coordinated with the right specialists.

Where will you grow next?

In a free 30-minute call we look at what you already have, which markets fit and what to do first.

Book a call

Route-to-market & channel strategy