Export pricing & positioning
Build an export price that works for every link in the chain, from ex-works to the shelf or end client, and position your brand to justify it.
Why it matters
A price that looks healthy ex-works can become uncompetitive once freight, duties, distributor and retailer margins and taxes are added. And a buyer will often ask for your price structure in the very first meeting.
What we do
- Build an export price from your costs up and from the market's price points down, and find where they meet.
- Create a simple landed-cost model (freight, insurance, duties, handling, distributor and retail margins, VAT or sales taxes), with assumptions to confirm with your freight forwarder or customs broker.
- Explain the Incoterms options (e.g. EXW, FCA, DAP, DDP) and what each means for your risk, paperwork and price.
- Define your positioning in each market: who you are for, why you are different and how you prove it.
What you get
A price list template, a landed-cost calculator and a short positioning guide your team and partners can use.
Related services
Localisation & market-ready sales materials
Sales decks, catalogues, specifications and web content adapted for each market, so buyers understand you in their language and on their terms.
Read more Comply & prepareTrade compliance & post-Brexit guidance
A clear map of the rules that apply to moving your goods or services between the UK, the EU and other markets (UKCA/CE, customs, rules of origin, labelling), coordinated with the right specialists.
Read more Comply & prepareSupply chain & procurement consulting
Expert guidance on sourcing, suppliers and supply chains: tailored solutions to improve efficiency, reduce costs and navigate complex global supply chains.
Read moreWhere will you grow next?
In a free 30-minute call we look at what you already have, which markets fit and what to do first.