Why it matters

Most market entries fail on execution, not on ideas. A strategy that names the segments, the partners, the people and the budget makes the difference between a trade show visit and a business.

What we do

We work with your team on an international business development strategy that answers:

Where to play: priority segments, regions and accounts.
How to enter: direct sales, importer or distributor, agent, retail, e-commerce marketplace, licensing or a local presence. See route-to-market.
How to win: proposition, pricing and positioning, and the evidence buyers need.
What it takes: activities, budget, owners and a realistic timeline.
How we'll know: targets, KPIs and decision points to scale up, change course or stop.

Strategy that gets executed

If you would like us to carry it out as well, we can take over your company's export sales: not only identifying markets and buyers, but actively selling your products to relevant importers. See outsourced export manager.

Related services

Plan & position

Route-to-market & channel strategy

Choose the right channel for each market (importer, distributor, agent, retail, marketplace or direct) and design the partner model around it.

Export pricing & positioning

Build an export price that works for every link in the chain, from ex-works to the shelf or end client, and position your brand to justify it.

Localisation & market-ready sales materials

Sales decks, catalogues, specifications and web content adapted for each market, so buyers understand you in their language and on their terms.

Where will you grow next?

In a free 30-minute call we look at what you already have, which markets fit and what to do first.

Book a call

Market entry & international business development strategy