Export market research

Why it matters

Choosing a market because a trade show is coming up, or because someone made an enquiry, is common, and it often goes wrong. Good research makes the choice deliberate and gives you the facts you need to persuade your board, your bank or a programme assessor.

What we do

We work with clients on market research and analysis of their target export markets. Depending on the brief, this covers:

• Market landscape in your field: size and direction, structure, channels and seasonality.
• Target audience: who buys, who decides, and what they value.
• Barriers to entry: regulation, standards, tariffs, logistics, cultural and language factors.
• Competition: who is already there, at what price and through which channels. This can be extended into a full competitor analysis.
• SWOT analysis of your proposition in that market.
• Potential retailers, distributors and partners to approach.

Shortlisting or deep-dive

If you are unsure where to go, we start with a comparative screen of several markets against criteria that matter for your business, then go deep on the one or two that score best.

What you get

A clear, readable report with sources, a recommendation and the next steps, plus a long-list of potential partners you can act on.