Assess & decide

Export readiness assessment

An honest view of whether your product, team, capacity and finances are ready for a new market, and what to fix first.

Why it matters

The most expensive export mistakes happen before the first shipment: entering a market the product isn't ready for, underestimating the time and cash it takes, or promising volumes the factory can't deliver. A short, structured readiness check saves months.

What we look at

  • Product and proposition: what makes it sell at home, and whether that travels.
  • Capacity and supply: can you serve a distributor's first and second order without starving your existing customers?
  • People and time: who will own the export effort day to day?
  • Commercials: margins, payment terms and the budget you can commit before results are proven.
  • Paperwork and compliance: certifications, labelling, product standards and documents you will be asked for.
  • Sales materials: catalogues, price lists, specifications and a website a foreign buyer can understand.

What you get

A written assessment with a clear recommendation (go, go later or go differently), the gaps to close and a practical 90-day plan. If the answer is "not yet", we tell you, and explain what would change it.

Good to know

This is often the first piece of work we do together, and it usually leads straight into export market research or a market entry strategy.

Where will you grow next?

In a free 30-minute call we look at what you already have, which markets fit and what to do first.